This is particularly important if you’re engaged in agile marketing that revolves around hitting targets quickly, typically using a process called marketing sprints. Your meetings should keep everyone reminded of the purpose behind their actions, the goals they’re working towards and the targets they need to hit within specified timeframes. For team members, individual workloads can direct their attention away from the real priorities – eg: a designer getting stuck in perfecting the next UI when the priority is getting a prototype that works by the end of the day. The primary function of meetings is to keep everyone’s focus aligned on your marketing goals and objectives. The benefits listed below are true of effective marketing meetings but they’re all compromised if you fall into the common traps that drag down the productivity of your meetings.įor now, though, let’s assume your meetings already rock. In this section, we’re discussing the necessities of marketing meetings but there’s a quick caveat to mention here. As we’re covering quite a lot of ground, let’s ease ourselves in by looking at the key benefits of effective marketing meetings and why they’re such a necessity. You can jump ahead to each section by clicking on the blue link text above and you might want to bookmark this article for future reference. Stop meetings killing productivity: Best practices to stop meetings from getting in the way of progress.Agenda template: A marketing meeting agenda template you can use for every meeting.Why every marketing meeting needs an agenda: An introduction to agendas and why you need one for every meeting.How to run effective marketing meetings: A 7-step process to running effective marketing meetings.
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